Remarketing across AdWords and Facebook helps keep your brand top-of-mind reengaging previous website visitors until then return to make a sale or enquiry. We’ll help you craft a clever strategy and offer to make the most out of your previous visitors and maximise conversions.
CONVERT PREVIOUS VISITORS INTO CUSTOMERS
Not all is lost for those who have been to your website and have not converted. Google AdWords also has an awesome remarketing feature which dramatically increases your conversation rates and most importantly your return on investment.
Have you ever been to a website and then 10 or so web pages later or even the next day there’s an ad showing from that original website on subsequent website with a special offer or deal?
That, in a nutshell, is what Remarketing is… and with the right Remarketing ads campaign it can be highly effective.
TYPES OF GOOGLE REMARKETING ADS
Google remarketing display ads come in two forms:
Display ads designed inspired by your brand with logo, images and a call-to-action text.
Responsive ads which let’s Google take command of the layout, size to look great in the space that your ad resides in.
We deploy both types of ads so that your brand gets shown in the most number of placements possible.
SO HOW DOES IT WORK?
Google Remarketing is done by a tracking pixel script which is embedded in the code of your website, gathering data about the profile of your customer’s behaviour when they are on your webpage. This gives information such as where they went on your website, how long they spent on each page and the users general location.
The script also places a Remarketing cookie in their browser which is what allows you to to trigger the Remarketing campaigns to the user very similar to “billboards” on subsequent websites they visit. As time progresses with the data collected and insight gained. Kaiza Media will be able to target the sites which give you the highest conversion rates for your customers.